Honda hero


Honda Hero – смотреть видео онлайн в Моем Мире

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"комментария","five": "комментариев"}}},"timeoutPlayerInit": 1,"isHideVideoStream": false,"autoPlay": {"isEnable": true,"timeout": "2000"}} Яna BormaNN ☮ [Великий Отказ] 14.02.2014

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hero honda - DocShare.tips

A Study on Hero Motocorp Ltd: Splender

Submitted BY:

Indian Two Wheeler Industry 3 KEY PLAYERS IN THE TWO-WHEELER INDUSTRY ------------------------------------- 4 COMPANY PROFILE --------------------------------------------------------------------------------- 5 MISSION -------------------------------------------------------------------------------------------------- 6 VISION ---------------------------------------------------------------------------------------------------- 6 BRIEF PROFILE OF HEROHONDA --------------------------------------------------------------- 6

Indian Two Wheeler Industry India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. The two-wheeler market was opened to foreign companies in the mid 1980s. The openness of Indian market to foreign companies leads to the arrival of new models of two-wheelers into India. Easy availability of loans from the banks, relatively low rate of interest and the discount of prices offered by the dealers and manufacturers lead to the increasing demand for two-wheeler vehicles in India. This lead to the strong growth of Indian automobile industry. Excise duty on motorcycles has been reduced resulting in price reduction, which has aided in propelling the demand for motorcycles. Fierce competition has also forced players to cut prices in certain models. Kinetic Honda was introduced in the Indian market during the mid 80s. The main feature of Kinetic Honda is its ease of use. This helped the youngsters and the women to buy scooters. The license raj that existed between the 1940s to 1980s in India did not allow foreign companies to enter the market and imports were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have a seller’s market. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters. The motorcycle segment had the same long wait times with three manufacturers: Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively.

In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda). The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterparts. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108.

Key players in the Two-wheeler Industry After facing its worst recession during the early 1990s, the two-wheeler industry bounced back with a 25% increase in volume sales in February 1995. The scooters are considered as family vehicles. There are many two-wheeler manufacturers in India. Major players in the 2wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS). The other key players in the two-wheeler industry are Kinetic Motor Company Ltd (KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd (REL) and Honda Motorcycle & Scooter India (P) . Hero Honda Motors has been at the top of the unit sales of the last month. The company sold 4, 91,306 units for July 2011. In July last year, Hero Honda had sales of 4, 27,686 units. This is an increase of 63,620 units or 15 per cent for this year’s month of July. Bajaj Auto was also on the list of the companies that registered an increase in their sales. Bajaj had 14 per cent of increase in their sales for the month of July 2011 as compared to the sales of July 2010. Last July Bajaj sold 3, 18,415 units. The sales for this year’s July was recorded at 3, 63,712 units. That is an increase of 45,297 units. TVS Motors comes third with the same percentage of sales figures as that made by Bajaj Auto. TVS registered sales of 1, 89,962 units. Mahindra Two Wheelers Ltd. (MTWL), the

latest prominent name in the two-wheeler Indian market, had a growth of 15 per cent since the last year. Percentage wise, Suzuki had the most successful year. Last year, there sales stood at 18,533 units. This July it increased to 27,088 units – showing an increase of 8555 units. This increase equals to around 46 per cent of growth. Yamaha and Honda Motorcycle and Scooter India are also making their presence felt in the two-wheeler Indian market. Honda Motorcycle and Scooter India, is especially making good strides and can potentially kick off TVS from the third spot. Though they have recorded growth of only 10 per cent, the promise they are showing is far too great than that of the figures.

Company Profile “Hero” is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its position in the market place. The company believes that changing demographic profile of India, increasing urbanization and the empowerment of rural India will add millions of new families to the economic mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, "We pioneered India's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there. Hero Honda has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program.

Mission Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners.

Vision The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.

BRIEF PROFILE OF HEROHONDA

Company name

: Hero MotoCorp Ltd (Hero Honda Motors Ltd)

Type

: Public company BSE:HEROHONDA M

Founded

: January 19, 1984 in Gurgaon, Haryana, India

Headquarters

: New Delhi, India

Key people

: Brijmohan Lal Munjal, Founder : Mr. Brijmohan Lal Munjal, Chairman : Mr. Toshiaki Nakagawa, Joint Managing Director : Mr. Pawan Munjal, Managing Director, CEO

Industry

: Automotive

Products

: Motorcycles, Scooters

Revenue

: Rs 5,683.33 crore

Sales Volume

: over five lakh two-wheelers in each month(First quarter FY11)

Website

: www.heromotocorp.com (www.Herohonda.com)

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2012 Hero Honda CBZ 61000 Kms

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Hero Honda Splendor 62000 Kms 2000 year

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2009 Hero Honda Others 17957 Kms

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Hero Honda Hunk 45000 Kms 2012 year

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Hero Honda Passion 74000 Kms 2000 year

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Hero Honda Splendor 75000 Kms 1998 year

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Hero Honda Super Splendor 560000 Kms 2006 year

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2011 Hero Honda Karizma 60000 Kms

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Hero Honda Splendor 79999 Kms 2000 year

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Hero Honda CD Deluxe 60000 Kms 2008 year

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2007 Hero Honda Splendor 54537 Kms

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Hero Honda Passion 68000 Kms 2009 year

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2008 Hero Honda Passion 30000 Kms

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Hero Honda Glamour 75000 Kms 2006 year

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Hero Honda Passion 84000 Kms 2009 year

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Hero Honda Karizma 55 Kms 2004 year

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Hero Honda CD Dawn 50000 Kms 2004 year

Motorcycles » Hero Honda Thopumpady, Kochi

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Hero Honda Karizma 25000 Kms 2009 year

Motorcycles » Hero Honda Fort Kochi, Kochi

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2010 Hero Honda Karizma 64000 Kms. 9995.113465

Motorcycles » Hero Honda Azhikkal, Kochi

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2013 Hero Honda Hunk 35000 Kms

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2012 Hero Honda Ambition 40000 Kms

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2008 Hero Honda Passion 4600 Kms

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17500

7 Nov

2011 Hero Honda CBZ 37500 Kms

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Hero Honda Passion 32000 Kms 2008 year

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Hero Honda Glamour 50000 Kms 2007 year

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Hero Honda CBZ 31052 Kms 2011 year

Motorcycles » Hero Honda Ochanthuruth, Kochi

33500

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42999

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Hero Honda Others 27000 Kms 2007 year

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24 Nov

2005 Hero Honda CD Deluxe 16000 Kms

Motorcycles » Hero Honda Naqashpora Barbarshah, Srinagar

17000

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Hero Honda Karizma 40000 Kms 2011 year

Motorcycles » Hero Honda Old Barzulla, Srinagar

45000

24 Nov

2004 Hero Honda Ambition 80000 Kms

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23 Nov

Hero Honda Karizma 30000 Kms 2007 year

Motorcycles » Hero Honda Baghat, Srinagar

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Hero Honda Others 25000 Kms 2013 year

Motorcycles » Hero Honda Nurising Ghar Bal Gardan, Srinagar

26500

21 Nov

2010 Hero Honda Karizma ZMR

Motorcycles » Hero Honda Nowshera Khojpora B, Srinagar

38000

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2007 Hero Honda Karizma 40000 Kms

Motorcycles » Hero Honda Dadi Kadal, Srinagar

9999

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Hero Honda Karizma 35000 Kms 2006 year

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15000

16 Nov

2011 Hero Honda Passion 50000 Kms

Motorcycles » Hero Honda HIG Colony, Srinagar

32000

15 Nov

Hero Honda Karizma 28000 Kms 2012 year

Motorcycles » Hero Honda Pandatch Nagbal, Srinagar

58000

13 Nov

Hero Honda Splendor 36635 Kms 2003 year

Motorcycles » Hero Honda Upper Soura, Srinagar

20000

12 Nov

Hero Honda Super Splendor 38000 Kms 2006 year

Motorcycles » Hero Honda Gulshan Nagar Bypass, Srinagar

17000

11 Nov

Hero Honda CBZ 18500 Kms 2006 year

Motorcycles » Hero Honda Kani Pora Kali Dar, Srinagar

21000

11 Nov

2004 Hero Honda Ambition 25000 Kms

Motorcycles » Hero Honda Naqashpora Barbarshah, Srinagar

20000

8 Nov

Hero Honda Karizma 20000 Kms 2011 year

Motorcycles » Hero Honda Chatrama Wadi Mohalla, Srinagar

41000

8 Nov

2010 Hero Honda Others 23000 Kms

Motorcycles » Hero Honda Aban Shah, Srinagar

35000

4 Nov

Hero Honda CBZ 35000 Kms 2007 year

Motorcycles » Hero Honda Gowkadal, Srinagar

20000

3 Nov

2011 Hero Honda Hunk 36000 Kms

Motorcycles » Hero Honda Zoonimar Baba Pora, Srinagar

45000

2 Nov

Hero Honda Glamour 36000 Kms 2011 year

Motorcycles » Hero Honda Chatrama, Srinagar

36000

31 Oct

Hero Honda CD 100 50000 Kms 1986 year

Motorcycles » Hero Honda New Bus Stand New Thed, Srinagar

8000

31 Oct

2005 Hero Honda Ambition 33000 Kms

Motorcycles » Hero Honda Shampora, Srinagar

26000

31 Oct

Hero Honda Splendor 36000 Kms 2003 year

Motorcycles » Hero Honda Upper Soura, Srinagar

21055

31 Oct

Hero Honda Splendor 2002

Motorcycles » Hero Honda Mandibal Nowshera, Srinagar

20000

29 Oct

2012 Hero Honda Karizma 28000 Kms

Motorcycles » Hero Honda Takia Khal Mulla, Srinagar

58000

29 Oct

Hero Honda Others 5000 Kms 2014 year

Motorcycles » Hero Honda Gulshanabad Colony, Srinagar

40000

28 Oct

2006 Hero Honda Glamour 65000 Kms

Motorcycles » Hero Honda Hazratbal, Srinagar

23000

27 Sep

Hero Honda CBZ 32774 Kms 2012 year

Motorcycles » Hero Honda Old Buchpora, Srinagar

42000

30 Jul

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10 forgotten motorcycles from Hero Honda

Hero Honda partnership in India lasted a lifetime. The Indo-Japanese venture gave us some unforgettable bikes. However, there are a few which may have been erased from the memories of people. We bring you ten forgotten bikes from Hero Honda and Hero MotoCorp.

CBZ

The CBZ can be regarded as the bike that kickstarted the era of the affordable performance motorcycles in India. The bike was launched in 1999 even before the Bajaj Pulsar came into the scenario.

It was powered by the 156.8cc, single-cylinder, air-cooled engine that featured a 5-speed transmission on a four-stroke bike. It was the first bike in India to get the 5-speed transmission. Hero later launched different variants of the bike.

Ambition 135

The Ambition was launched in 2002 after the success of the CBZ and was slotted lower than the CBZ in the market. The bike was targeted at the college-going students who wanted performance at a lower price. It was powered by 133cc, single-cylinder, air-cooled engine that produced 11 Bhp – 10.5 Nm. It also came with a 5-speed transmission.

Ignitor

The Ignitor was Hero’s rebadged model of the Honda CBF Stunner. The semi-faired motorcycle came with attractive body graphics, adjustable rear shocks and digital-analogue speedometer. All these features were missing in the Honda Stunner. It was powered by 124.7 cc engine the generated 11 Bhp – 11 Nm.

Joy

The Joy was launched in 2001 that was launched for the entry-level commuter segment. The bike came with basic essentials and a round headlamp setup. It was powered by 97.2cc, air-cooled engine that produced a maximum power of 7.8 Bhp and 8 Nm. It was one of the most fuel-efficient motorcycles available in its time.

Sleek

The Sleek was launched way back in 1989 and was one of the first motorcycles from the venture. The bike carried a sporty design aimed at the youngsters. The Sleek was powered by a 97.2cc, single-cylinder engine that generated a maximum power of 6.8 Bhp and it was mated to a 4-speed transmission.

Street

The Street was the first utility bike produced by Hero Honda. It was shaped like a scooter to provide maximum space to the riders and was launched to compete with the Bajaj M80 in 1997. The Street was powered by 97.2cc, air-cooled, 4-stroke engine that produced a maximum power of 6.5 Bhp.

Hunk

The Hunk was launched in 2007 and was called so because of its muscular body. The motorcycle came with Advanced Tumble-Flow induction Technology (ATFT) that reduced the emissions and the fuel consumption of the bike. It was powered by a 149.2cc engine that generated 14.4 PS and 12.8 Nm. It also featured a disc brake at the front wheel.

CD-Dawn

Hero introduced the CD-Dawn in 2003 targeting the entry-level commuter segment. The motorcycle was based on the CD 100 SS but carried a different design. It was powered by a 97.2cc, air-cooled OHC engine that generated around 7.5 Bhp – 8.04 Nm.

Splendor Classic Pro

Hero launched the Cafe Racer version of the Splendor named as Classic Pro. It was termed as the world’s cheapest cafe racer and was the flagship model of the Splendor series. It carried the same 97.2cc, air-cooled, 4-stroke engine that develops a maximum of 8.4 Bhp – 8.05 Nm. It had only one seat and there was no option to add a pillion seat.

CD100

The CD100 was the first successful motorcycle for the Hero Honda. The motorcycle was launched in 1985 and became very popular. Even the army used the CD 100 in that era. The motorcycle was powered by 97cc, four-stroke engine that produced 7.5 Bhp and 7.16 Nm. It returned a mileage of 80 km/l.

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Hero Honda Chandigarh

All Ads

We found 108 Ads

Hero Honda Splendor 31800 Kms 2011 year

Motorcycles » Hero Honda Sector 35C, Chandigarh

23000

Yesterday

2007 Hero Honda Passion 15000 Kms

Motorcycles » Hero Honda Industrial Area, Chandigarh

23000

Yesterday

Hero Honda Super Splendor 17000 Kms 2015 year

Motorcycles » Hero Honda Chandigarh Airport Area, Chandigarh

33500

Yesterday

splendor going cheap

Motorcycles » Hero Honda Sector 12, Chandigarh

17000

24 Nov

Hero Honda CD Deluxe 13000 Kms 2011 year

Motorcycles » Hero Honda Sector 43, Chandigarh

30000

24 Nov

Hero Honda Splendor 12200 Kms 2010 year

Motorcycles » Hero Honda Sector 43, Chandigarh

28000

24 Nov

Hero Honda CD Deluxe 5000 Kms 2013 year

Motorcycles » Hero Honda Sector 15C, Chandigarh

35000

23 Nov

2012 Hero Honda Splendor 27900 Kms

Motorcycles » Hero Honda Sector 17B, Chandigarh

28000

23 Nov

Hero Honda Hunk 3600 Kms 2010 year

Motorcycles » Hero Honda Hallo Majra, Chandigarh

23500

23 Nov

2009 Hero Honda Passion 40000 Kms

Motorcycles » Hero Honda Sector 14, Chandigarh

25000

22 Nov

2010 Hero Honda Splendor 31000 Kms

Motorcycles » Hero Honda Sector 33C, Chandigarh

24999

22 Nov

Hero Honda Passion 70000 Kms 2005 year

Motorcycles » Hero Honda Mani Majra, Chandigarh

15000

22 Nov

2011 Hero Honda CD 100 70000 Kms

Motorcycles » Hero Honda Sector 55, Chandigarh

13000

22 Nov

2005 Hero Honda Passion Plus - 30236 Kms

Motorcycles » Hero Honda Sector 28B, Chandigarh

20000

21 Nov

2011 Hero Honda Splendor 34257 Kms

Motorcycles » Hero Honda Sector 21C, Chandigarh

10000

21 Nov

Hero Honda Splendor 3350 Kms 2010 year

Motorcycles » Hero Honda Sector 41D, Chandigarh

25000

21 Nov

Hero Honda CBZ 45616 Kms 2011 year

Motorcycles » Hero Honda Sector 44D, Chandigarh

27000

21 Nov

2010 Hero Honda Passion 40000 Kms

Motorcycles » Hero Honda Sector 21B, Chandigarh

26000

21 Nov

2005 Hero Honda Karizma 23000 Kms

Motorcycles » Hero Honda Sector 35C, Chandigarh

20500

21 Nov

Hero Honda Passion 43000 Kms 2003 year

Motorcycles » Hero Honda Sector 38D, Chandigarh

15000

21 Nov

Passion Plus (2008)- CH 01 F 8157

Motorcycles » Hero Honda Sector 18C, Chandigarh

21000

21 Nov

2009 Hero Honda Hunk 44900 Kms

Motorcycles » Hero Honda Chandigarh Airport Area, Chandigarh

21999

21 Nov

Hero Honda Splendor 18500 Kms 2012 year

Motorcycles » Hero Honda Sector 44C, Chandigarh

31000

20 Nov

Hero Honda Passion 40000 Kms 2008 year

Motorcycles » Hero Honda Sector 2A, Chandigarh

18000

19 Nov

Hero Honda Splendor 65000 Kms 2010 year

Motorcycles » Hero Honda Sector 17E, Chandigarh

28000

18 Nov

2009 Hero Honda CBZ 63000 Kms

Motorcycles » Hero Honda Sector 8B, Chandigarh

28000

18 Nov

2010 Hero Honda Passion

Motorcycles » Hero Honda Sector 29B, Chandigarh

21000

18 Nov

2010 Hero Honda Karizma 97724 Kms

Motorcycles » Hero Honda Mauli Jagran, Chandigarh

40000

18 Nov

2012 Hero Honda CBZ 45000 Kms

Motorcycles » Hero Honda Sector 29A, Chandigarh

35000

18 Nov

Hero Honda Splendor 34000 Kms 2011 year

Motorcycles » Hero Honda Sector 52, Chandigarh

25000

18 Nov

Hero Honda Splendor 46633 Kms 2011 year only Punjab residence contact

Motorcycles » Hero Honda Chandigarh Airport Area, Chandigarh

22500

18 Nov

2013 Hero Honda Karizma 60000 Kms

Motorcycles » Hero Honda Mani Majra, Chandigarh

5000

17 Nov

2009 Hero Honda Splendor 59000 Kms

Motorcycles » Hero Honda Sector 25, Chandigarh

20000

16 Nov

Hero Honda Splendor 35910 Kms 2011 year

Motorcycles » Hero Honda Hallo Majra, Chandigarh

26000

16 Nov

Hero Honda Passion 70161 Kms 2008 year

Motorcycles » Hero Honda Sector 35B, Chandigarh

18000

16 Nov

2012 Hero Honda Splendor 28000 Kms

Motorcycles » Hero Honda Sector 28C, Chandigarh

28000

16 Nov

good condition for sale

Motorcycles » Hero Honda Sector 47D, Chandigarh

15000

16 Nov

2010 Hero Honda Splendor 33000 Kms

Motorcycles » Hero Honda Maloha, Chandigarh

25000

16 Nov

2008 Hero Honda Passion Plus 34000 Kms

Motorcycles » Hero Honda Sector 26 East Extension, Chandigarh

19000

15 Nov

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hero honda study - DocShare.tips

MARKETING ASSIGNMENT

SUBMITTED TO Prof Sundar Rajan 14.03.2013

SUBMITTED BY: ANSHUL JAIN 10BIT0257 A2 SLOT

Automotive Companies Of India The automotive industry in India is one of the larger markets in the world and had previously been one of the fastest growing globally, but is now seeing flat or negative growth rates. India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units in the course of 2011-12. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand. In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars.

Fig: Developments in the Indian automotive Industry

BRAND: Hero Honda HISTORY Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer based in New Delhi, India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity. On 4 June 2012,Hero Motocorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda Motors.

Companies Profile “Hero” is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group both owned 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it – Shut it – Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart Honda. Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program. The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016–17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda. Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope with the new demand over the coming half decade, the company was going to build their fourth factory in South India and their fifth factory in Western India. There is no confirmation where the factories would be built.

PERFORMANCE During the fiscal year 2008–09, the company sold 3.7 million bikes, a growth of 12% over last year. In the same year, the company had a market share of 57% in the Indian market. Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together.Hero Honda's bike Hero Honda Splendor sells more than one million units per year. On 1 June 2012, Hero MotoCorp reported its highest ever monthly sales at 556,644 units in May, registering a growth of 11.28%.

Fig:Highlights(as per annual report of 2009)

The SWOT Analysis of HERO HONDA Strengths:         

Huge brand equity/reputation among customers Models/products in almost all bike segment Healthy growth in profits Strong resale value International technology with international collaboration Awareness in the people Quality product for wach category Dedicated human resources High competitive features

Weakness:     

Hero is very much dependent on Honda Low cash reserves due to massive payouts Very diddicult to cope up if contract discontinues Imports >31% of its spare parts requirements Slow to react to market changes

Oppurtunities:     

Bike segment is still fast growing sector 125cc bike segment-this segment is yet to pick pace Exports market is yet to be properly exploited Strong brand follower Hero Honda is most reliable manufacturer in india

Threats    

Hero Honda will need to have a bigger presence of executive segment It will be great threat for Hero Honda if collaboration breaks up Low cash reserves Strong competition from bajaj,Yamaha & TVS

Dealer Network The relationship of Hero Group with their dealers is unique in its closeness. The dealers are considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000 outlets, and have a formidable distribution system in place. Sales agents from Hero travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours.

Financial Planning The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of the highest labor productivity rates in the world. In Hero Honda Motors Limited, the focus is on financial and raw material management and a low employee turnover.

Quality Quality at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday practice - a strictly pursued discipline. It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labor. It is an attitude that masters the challenge of growth and change change in consumers' perceptions about products and new aspirations arising from a new generation of buyers. Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge. With each of its foreign collaborations, the Group goes onto strengthen its quality measures as per the book. The Group also employs the services of independent experts from around the world to assist in new design and production processes.

Segmenting, Targeting and Positioning (STP) Primary Segments (Geographic)- Domestic and International Customer Segments:   

First Class Premiere Class (Business) Economy Class

Target Segments 

Premiere Class- Business travelers, contribute 48% of passengers and 66% of revenues, ready to pay higher prices, last time booking, and it doesn’t like transit.

Economy Class- Leisure travelers prefer low cost airlines, ready for transit if there is cost advantage, large % of passengers.

Seat Allocation follows the yield Management Technique and Positioning focuses on High Value for High Price. Its Unique Selling Price gives a overview of the Customer relationship and Punctuality.

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